Don Ressler, The Successful E-commerce Expert

Don Ressler is an e-commerce expert who spots trends and develops brands. He is a successful entrepreneur who has helped raise capital of more than $100 M and generated more than 1 billion in sales for internet companies. Currently, Ressler is the co- chief executive officer of Intelligent Beauty Inc., a company he co-founded with Adam Goldenberg. He initially founded FitnessHeaven.com where he also served as the president before selling the business to Intermix Media.

The father of four co-founded Alena Media with Adam while the duo was still working at Intermix Media. The two later founded Brand Ideas which was later renamed Intelligent Beauty. The company created DERMSTORE, a skin care and cosmetics’ online marketplace. SENSA was also another product they launched which was a weight loss system. Ressler is also well known as the man behind Hydroderm, a popular skin care brand. Their need to capitalize on the growing need of e-commerce led to the launch of JustFab in 2010. JustFab is an eCommerce fashion retailer, and the aggressive nature of the founders has seen the business grow tremendously over the years.

The product has more than 350 subscribed members. Under the leadership and online experience of Don, JustFab purchased a fashion subscription service for kids, FabKids. His aggressiveness to grow the business saw the expansion of JustFab by acquiring a famous European fashion e-commerce site on apparel.edgl.com, The Fab Shoes. It has also purchased shoe subscription services, Shoe Dazzle. In 2013, Don with inspiration from his wife, Ginger Ressler, his partner Adam and fashion tastemaker, Kate Hudson launched Fabletics. Fabletics was started after realizing there was a gap in the activewear market. The trendy and affordable outfits are available online and also offline following the opening of retail stores. It has also launched a men’s apparel line, FL2.

Ressler is a business person with a mind of growing business, developing in the e-commerce industry and creating leading brands. He believes in an online business that is highly social, fun and engaging, a real version of JustFab. To him, success is achieved by partnering with the right partners, being alert to spot trends and being flexible to accommodate the needs and wants of the consumer.