Fabletics: Versatile Athleisure for Everyone

Fabletics is a company that offers the absolute best in athleisure. This line takes the comfort of your favorite gym gear but adds versatility and fashion. The face of Fabletics is Kate Hudson. Although she’s known from the silver screen, she contributes to all parts of the business. She’s often been credited with taking Fabletics from a small company to a $250 million a year company. Hudson offers tips on style and her top picks.


Fabletics uses a unique marketing platform. Known as the “reverse showroom” technique, they take the best of online and retail stores to make a winning brand name. The company uses a monthly subscription plan to keep your look fresh. The subscription is flexible. If the customer chooses to decline the item(s), they can select other items or return the items for credit towards the next month. The benefit to having a retail store is that it allows members to make purchases of their favorite items and to preview new looks. Customers who aren’t members can sign up at a store and have any questions answered in person.


This method of marketing has proven itself to be incredibly successful. Fabletics has been able to compete with Amazon, which is every company’s toughest competition and controls the market in apparel. Becoming a household brand name, the company has grown by leaps and bounds.


Fabletics also caught the attention of Demi Lovato, who’s started her own athleisure line. Fabletics keeps all types of customers in mind by offering many different product lines. From kids and men to shoes and accessories, there’s something for everyone. New collections and fashions are always being added, so staying in style is easy.


Fabletics has a great way to match you up with the finest athleisure. A lifestyle quiz will assess your activity level, goals and other elements to find the best package for you. Each month, your selections will be matched according to your quiz result, past purchases and any other factors deemed appropriate. The lifestyle quiz can be located online at https://www.fabletics.com/get-started. Find the best in athleisure, and check out Fabletics online today!

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A photo posted by @fabletics on